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Using Margin Driven Pricing

A margin is the percentage of a selling price that is profit for the business or organization. Most businesses have commonly used margins for some or all their items. Margins can help you define pricing for your items, but did you know that Counterpoint can make suggestions using margins?

Margin Indicators

Next to price fields, Counterpoint uses icons to indicate if the price is below, meeting, or exceeding margins. Below is a table of the possible icons and their meanings.
In addition to icons, when you define a price in Margin driven pricing, the price fields are highlighted in one of three colors. Below is a table of the meaning of these colors.

Setting margins

Margins can be defined on the item’s category or sub-category and can be set up for multiple price levels. To add, view, or edit your margins:

Setting margins for Categories

1. Select Setup → Inventory → Categories
2. Enter or look up a Category
3. Define margins for the category
4. Click Save

Setting margins for Sub-Categories

1. Select Setup → Inventory → Sub-Categories
2. Enter or look up a Sub-category
3. Define margins for the category
4. Click Save

Using Margin Driven Pricing

From Items

1. Select Inventory → Items
2. Enter, scan, or look up the item
3. Click the Margin indicator icon next to Price-1
4. The Set Price window opens

5. To define a new price based on a margin, either:

  1. Click a Use this price button next to one of the margin lines
  2. Define a New Margin percentage, then the New price field updates to show the new price based on the margin percentage
  3. Type a New Price, then the New margin field updates to show the new margin percentage
6. (Optional) Enter a Rounding rule to keep pricing consistent
Example: Enter *.99 in the rounding rule field to set prices to end in .99
7. Click OK
8. Click Save

From Item Prices

1. Select Inventory → Prices → Item Prices
2. Enter, scan, or look up the item
3. (Optional) Choose the Location or click All Locations
NOTE: Location specific pricing requires the Advanced Pricing Option
4. (Optional) Choose a Grid Cell or click All cells
NOTE: Cell specific pricing requires the Advanced Pricing Option
5. Click Enter to open the price fields
6. Click the Margin indicator icon next to a price
7. The Set Price window opens

8. To define a new price based on a margin, either:

  1. Click a Use this price button next to one of the margin lines
  2. Define a New Margin percentage, then the New price field updates to show the new price based on the margin percentage
  3. Type a New Price, then the New margin field updates to show the new margin percentage
9. (Optional) Enter a Rounding rule to keep pricing consistent
Example: Enter *.99 in the rounding rule field to set prices to end in .99
10. Click OK
11. Click Save

From Receiving

1. After entering an item and quantity, click the … icon next to New Price-1

2. To define a new price based on a margin, either:

  1. Click a Use this price button next to one of the margin lines
  2. Define a New Margin percentage, then the New price field updates to show the new price based on the margin percentage
  3. Type a New Price, then the New margin field updates to show the new margin percentage
3. (Optional) Enter a Rounding rule to keep pricing consistent
Example: Enter *.99 in the rounding rule field to set prices to end in .99
4. Click OK
5. Click Save

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