The long days of summer are going to be coming to an end in the coming weeks. Shorter days and cooler temperatures are on their way. You know what else that means? The holidays are right around the corner!
I don’t know about you, but I’m a procrastinator, especially when it comes to holiday shopping. What’s the go-to gift for procrastinators like myself? Gift cards! Gift cards are always my go-to gift for every gift-giving holiday. Why? It’s easy. Gift cards also give my friends and family the flexibility to choose what products they want. It also eliminates those awkward thank yous for the disastrous gift choices I always seem to pick when left to my own devices.
I can’t imagine I’m the only one that embraces gift cards around the holidays. Capital One reports that 54% of U.S. consumers will buy a gift card as a holiday gift. In 2022, the U.S gift card market generated nearly $500 million in revenue and this number is expected to grow by 8.2% annually.
Are you making gift cards accessible to your customers? If not, you could be missing out big time! According to Gitnux, 6%-10% of gift cards go unused every year. In addition to the possibility of the gift card never being redeemed, gift cards can help increase your average ticket and get new potential customers through your front door.
I3 POS can help make implementing gift cards and the reorder of gift cards as easy as possible. This is actually the best time to make the jump. The closer we get to the holidays, the more difficult it is to get gift cards printed and delivered. For less than 50 cents per card, the ROI is almost instant!
Interested in learning more? Reach out to Alec Overly [email protected] and he will help get the process started.
