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Restaurants: How to communicate to your customers during the COVID-19 outbreak

Dealing with the already fast-paced, day-to-day shuffle of your restaurant business is enough. Add the coronavirus outbreak, and the stress multiplies. Restaurants across the world are experiencing the impact of the outbreak in a variety of ways, from government-mandated shutdowns to consumer resistance to going out in public.

We want to help you stay informed and connected—and help you do the same for your customers and stakeholders. 

Here are a few ways to communicate during this challenging time. 

Cleaning procedures

The Centers for Disease Control and Prevention (CDC) has said the coronavirus is contagious. So even if you’re delivery- or curbside-only, consider telling your customers how you’re sanitizing your restaurant, kitchen and other areas. Check online for new, recommended cleaning standards and let your customers know about any adjusted cleaning procedures.

Opening hours

Are you open? Are you closed? Curbside delivery only? Let your customers know. Even if you haven’t sent out an email before, this is the time to communicate the hours that you’re open to serve food, and, if you’re delivery only and how to get in touch to order—plus any contactless delivery options.

Community care

It’s likely that you have regulars who frequent your restaurant. If you’re looking for ideas to help your local neighbor, consider offers like free delivery to vulnerable populations, for example, if you have that option. Put up signage and add a notification to your online ordering page and mobile app to let your customers know what’s available.

Stay in the know

Social requirements are changing moment-to-moment right now, and it’s important to keep up on any news about regulations. Add information to your social media channels, app, online ordering site and email campaigns.

Ask for feedback

When you talk to customers, ask them how you can serve them. Ask how you can make this time better, communicate better or establish better service. Consider using your loyalty app, consumer engagement platform and social channels to offer coupons for future service or other rewards for their feedback.

Communicate clearly

No matter what your usual brand tone is, now is the time to be empathetic but clear in your communications. If you are sending an email about COVID-19 updates, for example, state that in the subject line of your email. 

Help your team communicate, too

Empower your team to find information, help customers, promote the business in creative and on-brand ways, and serve the community as much as possible. Keep them in the know with any information that pertains to them, your restaurant or the community, and make it easy for them to find updates.

Get creative

Some restaurants are offering family-style meals that customers can freeze. Others are creating special limited menus. Still others offer creative ways to engage, such as establishing a wine and cheese hotline so guests can find the best pairings at home. How can you rethink delivery? Your menu? What about healthy, immunity-building options? Highlight any new options in your mobile app, your online ordering site or by email.

Consider offering opportunities to donate

If you have the capacity, and feel it is appropriate, you could offer a place to donate non-perishable goods, or, your perishable excess inventory if you’re temporarily closing, to a local food bank to help servers, bartenders, kitchen staff and others in the community.

Use trusted sources

The CDC and the World Health Organization offer constantly updated information. Using sites like these helps avoid misinformation.

i3POS is here to help in this unprecedented time of challenge.

i3POS is dedicated to helping our customers through the many challenges the coronavirus outbreak has presented. For more information on off-premise optimization, take out and delivery options—or just for ideas to help—please contact i3POS.
Our solutions experts have been consulting with our customers, working hard to help provide guidance, solutions and recommendations.

You can find us in the following ways…

[email protected]

[email protected]

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